
Welcome to Studio To Sales
Ready to level up — let me help you share your art with more clarity & ease
studiotosales + kendracastillodesigns
The $10k Art Sales Guide:
How to Hit Your First (or next) $10K in Art Sales ⎯ For Emerging Artists Ready to Turn Passion into Profit
Say “NO” to the starving artist mindset, move forward with intention and strategy.
These resources are designed to help you get clear, have actionable steps & start building your dream business online.
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You are here because you have something special to offer—your art. The world needs what you create, and I want to help you share it in a way that feels natural, joyful, and aligned with your values. Selling your art isn’t just about making money; it’s about connecting with people who truly see your work and want it in their lives.
This roadmap will give you clear, actionable steps to make your first (or next) 10 art sales with confidence. Whether you're just starting or struggling to gain traction, know this: your art is valuable, and there are people waiting to buy it. Let’s get started!
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This is for you if
you’ve grown stagnant in your business.
have no idea what to post to help sell your art on IG
you feel like you’re not speaking to the right clients
you’re ready to take your time back and have a plan
you’re nervous to invest $$ (its ok I’m scrappy too)
Then grab my mini transformation kit!
➡️ 30 day content calendar
➡️ IG audit toolkit
➡️ how to use chatGPT to help market YOUR art.

Where heart meets business
are you ready to take your art biz to the next level?
My mission is to empower & encourage other artists to embrace their unique creativity,
so that you can intentionally share their work with the world
Hey, I’m Kendra Castillo
… but you can call me your art biz best friend
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I’m Kendra ⎯ I’m an artist who’s sold over 100k in online art sales and I know how overwhelming it can be to get started. I began selling my art from my tiny living room nook, to now sending art all over the world.
It has become my passion to help other artist reach their financial goals and learn how to share their work with the world.
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After selling art online for over seven years, I realized something: talent isn’t what holds most artists back. It’s confusion. It’s the constant googling, the piecing things together, the pressure to do things “right.”
I created Studio to Sales to offer the clarity I wish I had when I started—so you can skip the spiral and start building a business that supports your creativity instead of draining it.
This isn’t a flashy system. It’s a grounded, proven framework rooted in real experience, built for artists who want to sell their work with heart and integrity.
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Studio to Sales is designed for working artists who’ve already started sharing or selling their work—but want a more intentional, aligned path forward.
✅ You’ve made some sales, maybe even built a small collector base
✅ You’ve sold a few pieces… or you’re ready to make your first sale
✅ You’re craving more consistency, clarity, and growth without burnout
✅ You’re tired of hustling in circles and want a strategy that feels rooted and repeatable
✅ You’re ready to treat your art like the business it already is—without losing the soul of your studioThis is for artists who are done piecing things together and are ready for a system that works with their creative rhythm, not against it.
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Yes—100%. Most of my students don’t have thousands of followers. You don’t need to be internet-famous to sell your work.
What you do need is a message that resonates, a product that’s well-presented, and a system that helps people find (and buy) your work. That’s exactly what I teach inside Studio to Sales.
We’ll focus on strategy over scale—so you can connect with the right buyers, not just more followers.
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This isn’t about going viral or turning your studio into a content machine.
Studio to Sales is honest, clear, and built from lived experience—not theory. I don’t just teach these strategies, I still use them in my own art business every day.
This is about creating a foundation that simplifies selling—without sacrificing your creative rhythm. No gimmicks. Just clear steps, strong foundations, and the tools to build something that lasts.

🎉 COMING SOON: STUDIO TO SALES MASTER CLASS
For the artist who’s ready to stop hiding and start showing up.
This is for you if:
You’re tired of second-guessing what to post
You want to connect with collectors through your story, not salesy gimmicks
You're ready to build a business with strategy and soul
This isn’t for you if you’re looking for a quick fix, or you’re not quite ready to invest time, energy, and heart into your growth.
🖤 Get on the waitlist and be the first to know when doors open.
(results are not guaranteed, but if follow the steps, work hard, don’t be surprised when you exceed what you thought possible)
It can be scary to go all in, to share your art, a piece of your heart with the world
— but people need your unique voice and the beauty you offer.
I’m here to show you HOW to intentionally share your art in a way that’s in alignment with WHO you are.
When you start sharing in a way that is authentic, you do so with a specific energy that will then ATTRACT the right people.
Those people will love, follow and share your work in such a beautiful and generous way that you’ll be left asking yourself
… “why didn’t I do this sooner”
FAVORITE THINGS
Flodesk
Send beautiful emails + build your email list. Send beautiful emails in just minutes. It’s email marketing simplified! —Get 50% off the your first year with my access
Favorite Art Tools
My Go-To favorite art supplies and studio items that I have to have! From shipping faves to the paint that you can be sure I always have on hand.
Art To Print
This comprehensive step by step course goes over EVERYTHING you need to know so that you can document and & selling STUNNING fine art prints!