Welcome to Studio To Sales
studiotosales + kendracastillodesigns
The place where soul-aligned artists turn their unique gifts into an intentional, heart-lead business
Meet Kendra
Hey, I’m Kendra—an artist and educator passionate about helping creatives grow businesses that support their art and life.
I built my business from a tiny living room corner, and now I’m here to help you grow yours with more ease, alignment, and purpose.
discover your unique artist marketing archetype…
Discover how to market your art in a way that feels natural, effortless, and aligned with who you are
ever felt like your trying to sell into a void?
the Storyteller
You naturally connect through words, emotions, and meaning. Whether it’s a long-form caption, an email, or an Instagram story with depth, people are drawn to your ability to express the heart behind your art.
the Curator
Your gift is visual harmony. You create content that feels polished, cohesive, and intentional—like stepping into an artful, beautifully designed space.
the Connector
You thrive in the conversation. Your marketing shines when you show up face-forward, engaging your audience directly. It’s your energy that sells—whether you’re on Stories, in the DMs, or chatting on Lives.
the Mystic
You create content that feels like a mood—soft, atmospheric, and quietly magnetic. Your marketing is all about subtle storytelling that invites your audience to linger and feel.
choose your path
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Artist Guide to Passive Income — Have you ever wished you could make money from your art... even when you’re not actively promoting it? I made this for you—if you're craving more ease, more time to create, and a way to let your art work for you long after you’ve made it
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This is for the artist who’s done playing small. If you’re ready to sell your work with more strategy and confidence—without sacrificing your creativity—this guide will help you align your offers, connect with buyers, and grow your income in a way that actually feels good.
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The Perfect Art Listing Guidebook + Master Checklist
If you’re tired of staring at a blank product description or wondering why your listings aren’t converting, this guide is for you. Learn how to write listings that sound like you—while still attracting the right buyers and inspiring action.
Where heart meets business
are you ready to take your art biz to the next level?
My mission is to empower & encourage other artists to embrace their unique creativity,
so that you can intentionally share their work with the world
These resources are designed to help you get clear, have actionable steps & start building your dream business online.
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You are here because you have something special to offer—your art. The world needs what you create, and I want to help you share it in a way that feels natural, joyful, and aligned with your values. Selling your art isn’t just about making money; it’s about connecting with people who truly see your work and want it in their lives.
This roadmap will give you clear, actionable steps to make your first (or next) 10 art sales with confidence. Whether you're just starting or struggling to gain traction, know this: your art is valuable, and there are people waiting to buy it. Let’s get started!
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This is for you if
you’ve grown stagnant in your business.
have no idea what to post to help sell your art on IG
you feel like you’re not speaking to the right clients
you’re ready to take your time back and have a plan
you’re nervous to invest $$ (its ok I’m scrappy too)
Then grab my mini transformation kit!
➡️ 30 day content calendar
➡️ IG audit toolkit
➡️ how to use chatGPT to help market YOUR art.
Hey, I’m Kendra Castillo
… but you can call me your art biz best friend
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I’m Kendra ⎯ I’m an artist who’s sold over 100k in online art sales and I know how overwhelming it can be to get started. I began selling my art from my tiny living room nook, to now sending art all over the world.
It has become my passion to help other artist reach their financial goals and learn how to share their work with the world.
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After selling art online for over seven years, I realized something: talent isn’t what holds most artists back. It’s confusion. It’s the constant googling, the piecing things together, the pressure to do things “right.”
I created Studio to Sales to offer the clarity I wish I had when I started—so you can skip the spiral and start building a business that supports your creativity instead of draining it.
This isn’t a flashy system. It’s a grounded, proven framework rooted in real experience, built for artists who want to sell their work with heart and integrity.
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Studio to Sales is designed for working artists who’ve already started sharing or selling their work—but want a more intentional, aligned path forward.
✅ You’ve made some sales, maybe even built a small collector base
✅ You’ve sold a few pieces… or you’re ready to make your first sale
✅ You’re craving more consistency, clarity, and growth without burnout
✅ You’re tired of hustling in circles and want a strategy that feels rooted and repeatable
✅ You’re ready to treat your art like the business it already is—without losing the soul of your studioThis is for artists who are done piecing things together and are ready for a system that works with their creative rhythm, not against it.
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Yes—100%. Most of my students don’t have thousands of followers. You don’t need to be internet-famous to sell your work.
What you do need is a message that resonates, a product that’s well-presented, and a system that helps people find (and buy) your work. That’s exactly what I teach inside Studio to Sales.
We’ll focus on strategy over scale—so you can connect with the right buyers, not just more followers.
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This isn’t about going viral or turning your studio into a content machine.
Studio to Sales is honest, clear, and built from lived experience—not theory. I don’t just teach these strategies, I still use them in my own art business every day.
This is about creating a foundation that simplifies selling—without sacrificing your creative rhythm. No gimmicks. Just clear steps, strong foundations, and the tools to build something that lasts.
my favorite business resources
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Flodesk
FOR EMAILS
Send beautiful emails + build your email list. Send beautiful emails in just minutes. It’s email marketing simplified! —Get 50% off the your first year with my exclusive access link
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Art Tools
FOR THE STUDIO
My Go-To favorite art supplies and studio items that I have to have!
From shipping faves to the paint that you can be sure I always have on hand.
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Planoly
CONTENT SCHEDULING
A powerful social media planning tool! — It's changed the way I approach social media, allowing me to plan, schedule, and publish content across multiple platforms like Instagram, Facebook, TikTok, Pinterest + more
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Art To Print
FOR THE ARTIST
This comprehensive step by step course goes over EVERYTHING you need to know so that you can document and & selling STUNNING fine art prints!
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Drop Shipping
SEND ART WITH EASE
Looking to automate and spend more time creating… Me too! I love to outsource as much as possible and when the quality is “chefs kiss” I cant help but share. This is how I ship my prints all over without lifting a finger.
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Frame Mockups
FOR LISTINGS
Frame mockups with CUSTOMIZABLE shadow overlays! This is the perfect way to elevate and display your artwork & prints for increased views & onlines sales
It can be scary to go all in, to share your art, a piece of your heart with the world
— but people need your unique voice and the beauty you offer.
I’m here to show you HOW to intentionally share your art in a way that’s in alignment with WHO you are.
When you start sharing in a way that is authentic, you do so with a specific energy that will then ATTRACT the right people.
Those people will love, follow and share your work in such a beautiful and generous way that you’ll be left asking yourself
… “why didn’t I do this sooner”